Snapchat uses a vertical 9:16 format for all ads and stories. Content must be designed for mobile-first vertical viewing.
Snapchat Image Dimensions 2026
| Format | Dimensions | Notes |
|---|---|---|
| Snap Ad (image) | 1080 × 1920 px | 9:16 ratio |
| Snap Ad (video) | 1080 × 1920 px | 9:16, up to 3 minutes |
| Story | 1080 × 1920 px | Full-screen vertical |
| Safe zone | 1080 × 1580 px center | Keep text away from top and bottom edges |
| Profile photo | 320 × 320 px | Bitmoji or photo |
Tips
- Use the highest resolution original for best quality — resize down, never up
- Save as JPG for photos, PNG for graphics with text or transparent background
- Use Fourmeld Image Tools to resize to exact Snapchat dimensions free
FAQs
What happens if I use the wrong Snapchat image size?
The platform auto-crops or compresses the image, often cutting off important content or reducing quality.
Should I resize before uploading?
Yes — pre-sizing to the exact dimensions prevents the platform from applying additional compression.
What image format is best?
JPG at 80-90% quality for photos. PNG for graphics with text. WebP for websites.
Resize for Snapchat — Free
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